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Ratto
Rock in Rio

Web Site
In preparation for the fourth edition of Rock in Rio, the Artplan ad agency reached out to Ratto with the task of of creating a site where the user could replace the word “drugs” , from the famous phrase “Sex, drugs & rock n’ roll”, for any other. In doing so, a great mosaic of images from Flickr that represented the phrase created by the user would be generated for download and sharing.

The campaign was a hit among both users and critics. Within one month, hundreds of thousands of people used the tool to show that sex and rock n’ roll needn’t mix with drugs. \m/

Even if it is just to say hi!

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contato@ratto.co | +55 21 3592-2524 | Rua Sarapuí, 8 - Botafogo - Rio de Janeiro - RJ - Brasil - CEP:22260-170