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Ratto
Itaú - Mude 2012

Facebook App
Itaú’s campaign, which went out in late 2011, consisted of a Facebook app through which users registered (by taking their own photos either from a file or on the spot with their web cams) in a mosaic of three thousand photographs of the first people to register. The ad was shown both online and on the printed media nationwide.

Even if it is just to say hi!

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