Who hasn’t gotten a gift calendar at the end of the year? All of them the same with no noticeable personailty. To change this, Icatu Seguros and ad agency Agência3 inovated by creating CGBL, (short for Calendário de Boas Lembranças or Good Memories Calendar, in Portuguese).
On its web site, Icatu’s clients chose, each month, dates and pictures relevant to their own lives. At the end, a personalized calendar is generated and a hard copy is delivered in their home.
Here at Ratto we were responsible for developing the technology that made this possible, from the web site which received the pictures and dates from the clients to the system which handled the printing and sending of the calendars. An inovative project which left good memories.